One year ago Aspen Skiing Company signed BICEP’s Climate Declaration asserting that there was real economic opportunity for American business when policies reducing the impacts of climate change were instituted. We join major businesses like Burton, Starbuck’s, IKEA, Jones Lang LaSalle, and Ben and Jerry’s as signatories. Aspen Skiing Company joined BICEP (Businesses for Innovative Climate and Energy Policy) to address climate change, the most significant threat to our business.
On April 9th and 10th I joined BICEP colleagues and Climate Declaration signatories in Washington, DC. We met with Senators and their staff to promote energy efficiency and renewable energy, as well as increase investment in a clean energy economy.
The outdoor industry contributes $650 billion and 6.1 million jobs to the economy. Of this, snow-based recreation contributes $67 billion and 600,000 jobs. The changing climate has a direct impact on our industry, the economy and the livelihoods of many Americans. Similarly, companies like Starbucks and Jones Lang LaSalle see reduced coffee bean availability and increasing energy costs as direct threats to their business. We’ve joined together to enact meaningful energy and climate legislation to ensure the U.S. remains competitive in the global economy and that our businesses are sustainable in the long term. Bringing a more rational approach to energy policy that recognizes the challenges of climate change can only happen when the business community and our customers reach out to their elected officials. Signing the Climate Declaration, and joining BICEP are meaningful ways to bring about the kind of policies we need to ensure the long term viability of Aspen Skiing Company and the economic vitality of tourism-based economies.
Join our efforts to tell Congress taking action to reduce the impacts of climate change on your career or business are critical. Sign the Climate Declaration!