While Sochi Melts Here is Some Good Reading on the Future of Skiing in Places That Don’t Feature Palm Trees

DEEP_CoverThe stories about snow in the Caucasus, t-shirts being worn at cross country events and palm tree lined boulevards in Sochi just keep coming. DEEP: The Story of Snow and the Future of Skiing written by Powder Editor Porter Fox discusses the impacts of climate change on the $66 billion ski industry.  Written accessibly, rather than like a scientific journal story, DEEP captures the essence of what is at stake for our industry.

Short on time check out Porter’s op-ed from the New York Times, “The End of Snow?. Or have a listen to Porter as he chats Diane Rehm.

The impacts of climate change extend far beyond the ski slopes, from the bread baskets of the world to large stretches of coastal lands submerged the impacts are much more significant. Ultimately, it’s not the end of skiing and winter sports that truly matters, but if it gets your attention and causes you to take action so be it.  What can you do?  Donate to Protect Our Winters, then check out their get involved page to learn about what else you can do.


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About Matthew Hamilton

Matthew Hamilton is Aspen Skiing Company’s (ASC) Sustainability Director. He is also the Executive Director of the Environment Foundation, which has donated more than $2 million over the past 15 years. Matthew oversees ASC's community philanthropy, and runs ASC's day-to-day environmental programs, including the monthly Greenletter, and GREENTRACK, ASC's ISO 14001 certified environmental management system. Matthew is also consultant with Aspen Sustainability Associates, and has lectured nationally and internationally on ASC's work. He currently serves as President of the Roaring Fork School District Board of Education, and on the boards of the Carbondale Tourism Council, Colorado Youth Corps Association and Volunteers for Outdoor Colorado. Previously, Matthew was a Research Officer at The Piton Foundation, working with low income neighborhoods on issues of education reform, affordable housing and economic development. Prior to that, he worked for Share Our Strength, a national anti-hunger anti-poverty group; the Independent Sector, a national association of nonprofits and foundations, the Center for Strategic and International Studies (on a project called Enterprise for the Environment), for the Atlanta Committee for the Olympic Games, and for Middlebury College. Matthew has a Bachelor's Degree in Environmental Studies and Political Science from Middlebury College and a Masters in Public Policy from Georgetown University where he focused on nonprofit management. During his free time he can be found on his bike spending time enjoying many of the local trails and back roads. He lives in Carbondale, Colorado with his wife Jen, and their children Boden and Beck.